Post by account_disabled on Feb 27, 2024 1:58:58 GMT -8
Social networks today are not only an instrument of socialization, but also a means of sales and work. Such is the case of people who have turned them into their source of income; However, such massive exposure on the Internet has led a large number of women who work there to be harassed influencers .
Influencers are people whose opinion is valued in a particular area. These figures have grown up within social networks, and they are not artists or figures from any specific medium, but rather they are people who have stood out in an area. specific such as makeup, fashion, entertainment and more, and have influence over their audience or followers.
Those who dedicate themselves to it generate content within the social networks they use, so it has become a job that perhaps it is time to start rethinking from other horizons.
Influencers harassed networks
Social networks do not save harassed influencers
According to El País , influencers are Chinese American Phone Number List being systematically harassed on social networks. This information was revealed in a report carried out by the Chair of Collaborative Economy and Digital Transformation of the University of Valencia (UV), which also highlights other particularities of this profession. Since, as noted above, influencers generate content that other social media users consume.
On the one hand, social media marketing (SMM) is a way of using social networks to market products and services. Within this "new" sales universe, the influencer 's work is a key piece that grows every day and receives remuneration for promoting certain products based on their recommendations, however:
The work of influencers is very much a slave to the algorithm and it is harder if they are also women, because they suffer more from systematic harassment on social networks.
Adrián Todolí, author of the report promoted by the Chair of Collaborative Economy and Digital Transformation of the UV.
Influencers harassed on social media
The work of the influencers is the other point to highlight, since it involves constant and prolonged dedication. Furthermore, the influence they exert not only affects the purchasing decisions of their followers, but also their lifestyles. This has gone so far that there are even social movements that have emerged within social networks.
The work carried out by influencers also promotes a certain aspirational idea to achieve new lifestyles, however, the "hidden" side of the influencer 's work is revealing two major worrying issues: harassment and job demands.
Harassment
According to UnWomen , sexual harassment includes forms without physical contact, such as sexual comments about a person's body parts or appearance, catcalls, requests for sexual favors, sexually suggestive looks, stalking, and exposure of a person's sexual organs. person to another. Generally, women suffer more harassment.
This is a problem that affects social networks, in fact the harassed influencers point out that:
Systematically, women are harassed on social media with inappropriate or off-color comments. It is serious and also an added difficulty to dedicate yourself to that work.
Adrián Todolí, author of the report promoted by the Chair of Collaborative Economy and Digital Transformation of the UV.
Harassed influencers are a social reflection on how vulnerable they are, especially due to the nature of their work ; However, this does not mean that they have to deal with these behaviors and aggressions from their followers.
Influencers harassed
Work requirement
Another difficulty that influencers face is the demand they have for content creation, and this not only comes from their followers but from the platforms' algorithms.
For example, if they do not publish one day, the formula can penalize them. They need to publish every day and, if possible, at the same time. They are very enslaved with 12 or more hours of dedication a day, weekends included. The lack of transparency of the algorithm creates a lot of stress and anxiety for them.
Adrián Todolí, author of the report promoted by the Chair of Collaborative Economy and Digital Transformation of the UV.
Influencers… do I work with autonomy or exploitation?
Beyond seeing influencers as a means of sales, the reality is that it works as a job that is becoming more consolidated every day, or at least becoming more common. This leads to different circumstances, especially if the previous report is taken into account.
Influencers are people whose opinion is valued in a particular area. These figures have grown up within social networks, and they are not artists or figures from any specific medium, but rather they are people who have stood out in an area. specific such as makeup, fashion, entertainment and more, and have influence over their audience or followers.
Those who dedicate themselves to it generate content within the social networks they use, so it has become a job that perhaps it is time to start rethinking from other horizons.
Influencers harassed networks
Social networks do not save harassed influencers
According to El País , influencers are Chinese American Phone Number List being systematically harassed on social networks. This information was revealed in a report carried out by the Chair of Collaborative Economy and Digital Transformation of the University of Valencia (UV), which also highlights other particularities of this profession. Since, as noted above, influencers generate content that other social media users consume.
On the one hand, social media marketing (SMM) is a way of using social networks to market products and services. Within this "new" sales universe, the influencer 's work is a key piece that grows every day and receives remuneration for promoting certain products based on their recommendations, however:
The work of influencers is very much a slave to the algorithm and it is harder if they are also women, because they suffer more from systematic harassment on social networks.
Adrián Todolí, author of the report promoted by the Chair of Collaborative Economy and Digital Transformation of the UV.
Influencers harassed on social media
The work of the influencers is the other point to highlight, since it involves constant and prolonged dedication. Furthermore, the influence they exert not only affects the purchasing decisions of their followers, but also their lifestyles. This has gone so far that there are even social movements that have emerged within social networks.
The work carried out by influencers also promotes a certain aspirational idea to achieve new lifestyles, however, the "hidden" side of the influencer 's work is revealing two major worrying issues: harassment and job demands.
Harassment
According to UnWomen , sexual harassment includes forms without physical contact, such as sexual comments about a person's body parts or appearance, catcalls, requests for sexual favors, sexually suggestive looks, stalking, and exposure of a person's sexual organs. person to another. Generally, women suffer more harassment.
This is a problem that affects social networks, in fact the harassed influencers point out that:
Systematically, women are harassed on social media with inappropriate or off-color comments. It is serious and also an added difficulty to dedicate yourself to that work.
Adrián Todolí, author of the report promoted by the Chair of Collaborative Economy and Digital Transformation of the UV.
Harassed influencers are a social reflection on how vulnerable they are, especially due to the nature of their work ; However, this does not mean that they have to deal with these behaviors and aggressions from their followers.
Influencers harassed
Work requirement
Another difficulty that influencers face is the demand they have for content creation, and this not only comes from their followers but from the platforms' algorithms.
For example, if they do not publish one day, the formula can penalize them. They need to publish every day and, if possible, at the same time. They are very enslaved with 12 or more hours of dedication a day, weekends included. The lack of transparency of the algorithm creates a lot of stress and anxiety for them.
Adrián Todolí, author of the report promoted by the Chair of Collaborative Economy and Digital Transformation of the UV.
Influencers… do I work with autonomy or exploitation?
Beyond seeing influencers as a means of sales, the reality is that it works as a job that is becoming more consolidated every day, or at least becoming more common. This leads to different circumstances, especially if the previous report is taken into account.
