Post by habiba123820 on Nov 1, 2024 22:28:50 GMT -8
Matthieu Corthésy is a digital marketing expert passionate about the possibilities offered by these technologies. He shares his experience and opinion on his blog . You can also follow him on Twitter or contact him on LinkedIn .
Having a large and well-segmented email base is the Holy Grail of email marketing! But growing your list is difficult, especially at the beginning of the process. That's why many people get discouraged from the start. Which is a shame.
To help you grow your email list, I offer you 6 simple tips to implement and complement my previous article on the subject. These tips are also largely based on Hubspot 's excellent article (in English).
1. Create quality content
And yes, there wordpress web design agency is no miracle recipe to grow your email list. If the content is mediocre, no one will be interested in reading it! This may seem obvious, but many forget that relevant and interesting content is the priority of actions related to emailing.
It is therefore advisable to set up an editorial line and an editorial calendar of the content that you are going to publish so that your newsletter is interesting for your readers. This will also allow you to avoid the stress of having to find content at the last minute for each newsletter.
2. Encourage sharing from your current followers
Your newsletter readers can be a great way to share your newsletter and its content! Signing up for a newsletter is a strong commitment made by your readers, so they will be more likely to share your content if they think it is interesting.
Adding social media sharing buttons to your newsletter, or a particular element of it, is a great way to boost sharing, and therefore interest in your newsletter.
3. Create an online contest
Contests are one of the most effective ways to expand your email base. You can create one directly on social networks (on Facebook for example), or on your website. Then, participation must be done via a form where you ask for the email address in order to be able to contact the person if they have won the contest or not.
Don't forget to mention that entering the contest adds the person to your email list! This will prevent people from being surprised to receive your newsletter some time later.
4. Add the ability to subscribe to your newsletter on Facebook
Boosting synergies is key in email marketing. And adding the ability to sign up for your newsletter via Facebook can bring you new people.
There are several ways to do this. One way to do this is to post a message on your page with a link to your signup form. For more information, be sure to read my article on how Facebook can help you grow your email list.
5. Add a line to your email signatures
This is a simple action, but it can have a significant impact on the number of subscriptions to your newsletter. Add a line to your signature indicating the benefits of your newsletter as well as a link to subscribe. Indicating the benefits is important because it will normally improve your subscription rate.
Obviously, you should avoid making your signature too heavy, while still maintaining enough quality to make people want to sign up. To create quality signatures that create engagement, try the Signitic solution .
6. Collect addresses at an event
Ok, I'm starting to bore you with the notion of synergy... but it's really essential to grow your email list in a qualitative way! During events that you organize, or in which you are a participant, you absolutely must collect email addresses.
There are several ways to do this. Simply by indicating on your flyers or roll-ups that people can sign up for your newsletter or by organizing a competition specific to the event.
Having a large and well-segmented email base is the Holy Grail of email marketing! But growing your list is difficult, especially at the beginning of the process. That's why many people get discouraged from the start. Which is a shame.
To help you grow your email list, I offer you 6 simple tips to implement and complement my previous article on the subject. These tips are also largely based on Hubspot 's excellent article (in English).
1. Create quality content
And yes, there wordpress web design agency is no miracle recipe to grow your email list. If the content is mediocre, no one will be interested in reading it! This may seem obvious, but many forget that relevant and interesting content is the priority of actions related to emailing.
It is therefore advisable to set up an editorial line and an editorial calendar of the content that you are going to publish so that your newsletter is interesting for your readers. This will also allow you to avoid the stress of having to find content at the last minute for each newsletter.
2. Encourage sharing from your current followers
Your newsletter readers can be a great way to share your newsletter and its content! Signing up for a newsletter is a strong commitment made by your readers, so they will be more likely to share your content if they think it is interesting.
Adding social media sharing buttons to your newsletter, or a particular element of it, is a great way to boost sharing, and therefore interest in your newsletter.
3. Create an online contest
Contests are one of the most effective ways to expand your email base. You can create one directly on social networks (on Facebook for example), or on your website. Then, participation must be done via a form where you ask for the email address in order to be able to contact the person if they have won the contest or not.
Don't forget to mention that entering the contest adds the person to your email list! This will prevent people from being surprised to receive your newsletter some time later.
4. Add the ability to subscribe to your newsletter on Facebook
Boosting synergies is key in email marketing. And adding the ability to sign up for your newsletter via Facebook can bring you new people.
There are several ways to do this. One way to do this is to post a message on your page with a link to your signup form. For more information, be sure to read my article on how Facebook can help you grow your email list.
5. Add a line to your email signatures
This is a simple action, but it can have a significant impact on the number of subscriptions to your newsletter. Add a line to your signature indicating the benefits of your newsletter as well as a link to subscribe. Indicating the benefits is important because it will normally improve your subscription rate.
Obviously, you should avoid making your signature too heavy, while still maintaining enough quality to make people want to sign up. To create quality signatures that create engagement, try the Signitic solution .
6. Collect addresses at an event
Ok, I'm starting to bore you with the notion of synergy... but it's really essential to grow your email list in a qualitative way! During events that you organize, or in which you are a participant, you absolutely must collect email addresses.
There are several ways to do this. Simply by indicating on your flyers or roll-ups that people can sign up for your newsletter or by organizing a competition specific to the event.
